Your upcoming film The Formula - in a few words what is it
Honestly, the film is everything that Tom Beecher (co-director) and I
have learned about women. Which is, in a nutshell, nothing. Story-wise,
the film is about two engineering students who stumble upon a mathematical
formula that helps them flirt with women.
What were your inspirations when writing The Formula
- and honestly, how much of it is based on your personal
dating experiences and wishful thinking (which might of course be a silly
There are a few moments here and there that are drawn from real
situations, but on the whole it's more of a general look at relationships.
I think if we put too much of a realism in it, the film would have been
about as depressing as Schindler's List.
What got the project off the ground in the
My good friend Tom Beecher and I have always wanted to collaborate on a
big project. We've been talking extensively for the last two years about
making it, and finally pulled the trigger about a year ago. From there my
producing partner Tim Nash and I honed the story, and Ravi Patel came on
board as executive producer. It was great to finally get it off the
How would you describe your directorial
approach to your subject at hand - and what can you tell us about your
co-director Thomas Beecher, and what was your collaboration like?
was an easy collaboration process, considering we were on the same page
for what we wanted to accomplish, and that made the process a lot easier.
might be mistaken, but judging from the outline, The Formula
like a comedy - am I at all right in that assumption, and if so, what can
you tell us about the movie's brand of humour?
For the vast
majority, The Formula is a comedy. We do mix in some more dramatic
elements toward the last third, as the characters go through some pretty
tough situations that 99.9% of other people have been through. Going
through BS in a relationship always sucks, so why not laugh along with
characters and situations you can relate to?
For The Formula you've rounded up quite a stellar cast, and not only for an
Iowa-produced indie. So what can you tell us about your main cast, and how
did you get them?
We started calling agents out in LA, sent the script to some people,
and eventually it started garnering interest. I think it was a change of
pace for agents to hear a couple of kids in Iowa weren't making the movie
strictly for money, but for the passion of the movie, and that really
resonated with them. Through that genuine attitude, we were able to work
with some really cool people such as Brandon Baker, Reginald VelJohnson,
and Sasha Jackson. Beyond that, we were able to bring back a lot of actors
we've worked with in the past, and also brought an assortment of talented
midwest actors and actresses.
What can you tell us about the actual
shoot and the on-set atmosphere?
The consensus from
everyone involved was that it was the craziest month of our lives. The
motto was, "Eat when you can, sleep when you have to."
Feeling lucky ?
any of my partnershops yourself
for more, better results ?
The links below
will take you
The $64-question of
course: When and where will the film be released onto the general public?
have a sneak preview screening in Iowa City around November or December.
After that, we'll be working the film festival circuit.
future projects you want to share?
I'm getting prepped to
write a script later this year. That's about all I have right now.
website, Facebook, whatever else?
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dying to mention and I have merely forgotten to ask?
me on Twitter for more news and updates! @joeclarkecity
for the interview!