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An Interview with Joe Clarke, Co-Director of The Formula

by Mike Haberfelner

September 2012

Films directed by Joe Clarke on (re)Search my Trash


Quick Links

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Your upcoming film The Formula - in a few words what is it about?


Honestly, the film is everything that Tom Beecher (co-director) and I have learned about women. Which is, in a nutshell, nothing. Story-wise, the film is about two engineering students who stumble upon a mathematical formula that helps them flirt with women.


What were your inspirations when writing The Formula - and honestly, how much of it is based on your personal dating experiences and wishful thinking (which might of course be a silly question)?


There are a few moments here and there that are drawn from real situations, but on the whole it's more of a general look at relationships. I think if we put too much of a realism in it, the film would have been about as depressing as Schindler's List.


What got the project off the ground in the first place?


My good friend Tom Beecher and I have always wanted to collaborate on a big project. We've been talking extensively for the last two years about making it, and finally pulled the trigger about a year ago. From there my producing partner Tim Nash and I honed the story, and Ravi Patel came on board as executive producer. It was great to finally get it off the ground.


How would you describe your directorial approach to your subject at hand - and what can you tell us about your co-director Thomas Beecher, and what was your collaboration like?


It was an easy collaboration process, considering we were on the same page for what we wanted to accomplish, and that made the process a lot easier.


I might be mistaken, but judging from the outline, The Formula sounds like a comedy - am I at all right in that assumption, and if so, what can you tell us about the movie's brand of humour?


For the vast majority, The Formula is a comedy. We do mix in some more dramatic elements toward the last third, as the characters go through some pretty tough situations that 99.9% of other people have been through. Going through BS in a relationship always sucks, so why not laugh along with characters and situations you can relate to?


For The Formula you've rounded up quite a stellar cast, and not only for an Iowa-produced indie. So what can you tell us about your main cast, and how did you get them?


We started calling agents out in LA, sent the script to some people, and eventually it started garnering interest. I think it was a change of pace for agents to hear a couple of kids in Iowa weren't making the movie strictly for money, but for the passion of the movie, and that really resonated with them. Through that genuine attitude, we were able to work with some really cool people such as Brandon Baker, Reginald VelJohnson, and Sasha Jackson. Beyond that, we were able to bring back a lot of actors we've worked with in the past, and also brought an assortment of talented midwest actors and actresses.


What can you tell us about the actual shoot and the on-set atmosphere?


The consensus from everyone involved was that it was the craziest month of our lives. The motto was, "Eat when you can, sleep when you have to."


Feeling lucky ?
Want to
any of my partnershops yourself
for more, better results ?

The links below
will take you
just there!!!

Find Joe Clarke
at the amazons ...


Great Britain (a.k.a. the United Kingdom)

Germany (East AND West)

Looking for imports ?
Find Joe Clarke here ...

Your shop for all things Thai

Something naughty ?
(Must be over 18 to go there !)

x-rated  find Joe Clarke at

The $64-question of course: When and where will the film be released onto the general public?


We have a sneak preview screening in Iowa City around November or December. After that, we'll be working the film festival circuit.


Any future projects you want to share?


I'm getting prepped to write a script later this year. That's about all I have right now.


Your/your movie's website, Facebook, whatever else?


Plenty of ways to reach us on the internet ...

"Like" us on Facebook:


Anything else you are dying to mention and I have merely forgotten to ask?


Follow me on Twitter for more news and updates! @joeclarkecity


Thanks for the interview!


© by Mike Haberfelner

Legal note: (re)Search my Trash cannot
and shall not be held responsible for
content of sites from a third party.

Thanks for watching !!!



Robots and rats,
demons and potholes,
cuddly toys and
shopping mall Santas,
love and death and everything in between,
Tales to Chill
Your Bones to

is all of that.


Tales to Chill
Your Bones to
a collection of short stories and mini-plays
ranging from the horrific to the darkly humourous,
from the post-apocalyptic
to the weirdly romantic,
tales that will give you a chill and maybe a chuckle, all thought up by
the twisted mind of
screenwriter and film reviewer
Michael Haberfelner.


Tales to Chill
Your Bones to

the new anthology by
Michael Haberfelner


Out now from




On the same day
a Burglar wants to kill you
and your Ex wants
to make up ...
... and for the life of it,
you can't decide


A Killer Conversation

produced by and starring
Melanie Denholme
directed by
David V.G. Davies
written by
Michael Haberfelner
Ryan Hunter and
Rudy Barrow

out now on DVD