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Eric (Eli Batalion) has just been fired from his job when he meets Raj (Varun Saranga), his friend from high school he hasn't seen for years - but Raj, fed up with working at his parents' laundromat, sees meeting Eric as the perfect opportunity to finally shake his shackles and start a business of his own, so before you know it he has talked Eric into developing an app that ... really doesn't do anything special in particular, but in today's world, who can say what will catch on? Soon enough they've even hired staff - as neither knows how to write code - and get the feeling of doing something really great ... even if their "office" is actually their favourite café. And while Eric really feels roped into things, at least he really likes the company's PR girl, Jeanine (Amber Goldfarb), and the feeling's mutual even, even though Eric is too much of a nerd to realize. But when they have their first presentation with tech guru Sierra (Jayne Heitmeyer), they completely fail - which is when Eric bails, but Raj lures him back with a ton of money, he it turns out has loaned from gangsters for a ridiculous interest rate, and soon enough the two are with their backs to the wall, and soon enough Eric sees himself forced to suck up to Sierra, who has taken a shine to him, so she makes the company in the Start Up Olympics, even if this will damage whatever he has with Jeanine. And worse, as Raj, spokesperson of the company, has been beaten to a pulp before the occasion, Eric, not a people's person, has to present their app. And of course, he fails - but then does he just fail, or fail so horribly that it might count as a success?

Probably without even intending it, this movie has turned out to be the comedy for all those who get tired of being offered the 10,000th must-have app and having to listen to yet another story about how a half-baked idea has made some modestly clever random guy billionaire - and I seriously don't want to sound contra-progress here, but with all the sub-par apps one gets offered nowadays, it just feels like the next IT bubble's about to burst any minute now. But Appiness doesn't try to bring this point home via sledgehammer, it's just the basis of its story that's in parts really funny and very touching, and will probably have something to say to everyone still in touch with one's inner nerd (and I'm not excluding myself here at all), as especially the film's topical humour comes across very well. And add to that a relatable cast playing rather colourful parts, and you've got one pretty great comedy that's definitely worth a watch.

review © by Mike Haberfelner

 

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