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An Interview with Michael Joy, Owner of Marketing Macabre

by Mike Haberfelner

November 2019

Quick Links

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First of all, why don't you introduce yourself to those of us who not already know you?


My name is Michael Joy and filmmaking and storytelling have become an essential part of my day-to-day life. There are some people that have a passion for music and while I agree that music can be the soundtrack to your life, a motion picture can incorporate all the elements. I think when your favorite songs are combined with an incredible narrative and visual, the result can be a life-changing experience. Iím not only an enthusiast of cinema but Iím also a student of the craft, and horror is my favorite genre by far. I think everyone loves a true underdog and their is no genre in the history of cinema that has been more of an underdog than that of horror. There is so much untapped potential within the horror industry that hasnít been explored. I am always searching and hoping to uncover stories of horror that have yet to be told.


What can you tell us about your company Marketing Macabre, and the philosophy behind it?


Marketing Macabre was created to solve a common problem among independent filmmakers: The inability to afford marketing. I wanted to create an alternative to overpriced PR companies and give the indie guy a chance to be seen. Itís really that simple. I provide a voice for the voiceless independent horror filmmakers. 


How did Marketing Macabre come into being in the first place? And from a professional point of view, what makes you the perfect candidate to run a PR company like Marketing Macabre?


Itís been a decade in the making. Since 2008 Iíve been operations manager for the popular horror website Iíve also worked for other entertainment sites like Totally Driven Entertainment,, and What Culture. On a daily basis, I get press releases from tons of different PR companies as well as major studios like Universal and Fox. While working on that side of the desk, I was able to form my own opinions on the press being given to me and see first hand what worked and what didnít work with our readers. 

During this same time period, I was granted a tremendous opportunity with the Philadelphia-based distribution company Artsploitation Films. I was hired as their director of marketing and also had a hand in acquisitions. Artsploitation purchased the US rights to foreign films and released them on Blu-ray, DVD, and VOD. It was a valuable learning experience being able to work with aggregators and also directly with VOD platforms. I handled Arsploitationís marketing campaigns which included press releases and social media outreach. 

I believe Iíve been given the unique opportunity to see both sides of the coin, while working for a major media outlet and a distribution company. I wanted to take this knowledge and apply it to my own creation - Marketing Macabre.


With Marketing Macabre promoting primarily horror projects, why is that, and is horror a genre at all dear to you, and why (not)?


Most PR companies have a broad range of clients promoting everything from drama, comedy, documentaries, science fiction, horror, and more. My background is primarily in horror and Iíve acquired many contacts within the horror industry throughout the years. It only made sense that Marketing Macabre would be a boutique type marketing company that would cater to the genre that Iíve held so dear through the years. 

Iíve been a horror fanatic for as long as I can remember. My earliest memories are watching Dr. Shock and Creature Double Feature on Saturday afternoons and discovering great treasures like Godzilla and Hammer Films

On a personal note, my mom recently passed away, and she loved a great horror film. She introduced me to the classics, Dracula, Wolf Man, and Frankenstein. Iíll always cherish those memories.


So without giving any secrets away, what are some of the services Marketing Macabre offers, and what makes them vital to the success of a movie?


I provide the necessary pipeline for filmmakers to reach to the horror media, and we do this primarily with press releases. We are happy to provide guidance to filmmakers that will allow them to maximize their reach. Our services also include social media outreach, crowdfunding help, custom articles, and featured interviews and reviews.


How do indie horror filmmakers acquire your services, and do you do any vetting in terms of what movies you take on?


Filmmakers can email me at to find out more information on my web page, We specifically deal with horror marketing, so if you bring us a comedy or drama, itís not really in our wheelhouse. If itís horror and we think we can get you the necessary coverage to help your brand, then we will. If for some reason your film isnít a good fit, we will let you know.


Do you have any free advice for indie horror filmmakers struggling to make it?


Never quit. Itís a difficult ride and not everyone makes it to the end. It you stick it out and complete your project, you have accomplished something amazing. Believe in your work and promote it correctlyÖ You made it. Now people need to see it.


Some current projects you're handling you'd like to give a shout-out to?


Marketing Macabre is currently handling marketing for the following brands, American Horror Channel, Scumdance Film Festival, Vidi Space Film Festival, The Slasher App, Hacking Hollywood Pitch Fest, andÖ the following independent films, The Listing, Human Hibachi, Eternal Code, Room 9, Hybristophilia, Abstruse, The Initiation, Last American Horror Show Vol. 2, Palomino & Swissy, Lection, In Darkness I Wait, Night of the Devil, The Last Ones, Borderland, RoboWoman, and Mirage.


Any specific future plans for Marketing Macabre?


Marketing Macabre continues to grow our outreach with horror media outlets and that just means better service for our clients. Our future is bright.


Your all-time favourite filmmakers and movies (not necessarily only within horror)?


Here are some directors and movies that have changed my lifeÖ 

Quentin Tarantinoís Pulp Fiction, Kill Bill 1 & 2, Jackie Brown, Once Upon a Time ... in Hollywood

Martin Scorseseís Goodfellas, Taxi Driver, After Hours, and The Departed

John Carpenterís Halloween, The Thing, Big Trouble in Little China, and In the Mouth of Madness.

Steven Spielbergís Jaws, Close Encounters of the Third Kind, and Raiders of the Lost Ark.

George Lucasí Star Wars, Empire Strikes Back, and Return of the Jedi.

Stanley Kubrickís The Shining, Eyes Wide Shut, and Full Metal Jacket.

John Hughesí The Breakfast Club, Weird Science, and Sixteen Candles.

Cameron Croweís Fast Times at Ridgemont High, Almost Famous and Singles.

Paul Thomas Andersonís Boogie Nights and Inherent Vice.

Brian De Palmaís Scarface and Phantom of the Paradise.

Alfred Hitchcockís Psycho, Rear Window, and Trouble with Harry.

Frank Capraís Itís a Wonderful Life and Arsenic and Old Lace.

Kevin Smithís Clerks 1 & 2 and Chasing Amy.

Sam Mendesí American Beauty.

Francis Ford Coppolaís The Godfather 1 & 2.

Rob Zombieís House of 1,000 Corpses, The Devilís Rejects, and Halloween


... and of course, films you really deplore?


Feeling lucky ?
Want to
any of my partnershops yourself
for more, better results ?

The links below
will take you
just there!!!

Find Michael Joy
at the amazons ...


Great Britain (a.k.a. the United Kingdom)

Germany (East AND West)

Looking for imports ?
Find Michael Joy here ...

Your shop for all things Thai

The remakes of Psycho, Amityville Horror, and The Fog were all painful to watch.


Your/your company's website, Facebook, whatever else?


If anyone is interested in my price guide, please email me at and I would be happy to send information and answer any questions. Please feel free to follow my Marketing Macabre Facebook group,

Anything else you're dying to mention and I have merely forgotten to ask?


Iím teaming up with professional wrestling legend Austin Idol to produce a horror series for the next generation gamified video entertainment marketplace, Bitmovio

I have also confirmed funding for my movie DEAD afterlife, and I should have some information about pre-production soon.


Thanks for the interview!


© by Mike Haberfelner

Legal note: (re)Search my Trash cannot
and shall not be held responsible for
content of sites from a third party.

Thanks for watching !!!



Robots and rats,
demons and potholes,
cuddly toys and
shopping mall Santas,
love and death and everything in between,
Tales to Chill
Your Bones to

is all of that.


Tales to Chill
Your Bones to
a collection of short stories and mini-plays
ranging from the horrific to the darkly humourous,
from the post-apocalyptic
to the weirdly romantic,
tales that will give you a chill and maybe a chuckle, all thought up by
the twisted mind of
screenwriter and film reviewer
Michael Haberfelner.


Tales to Chill
Your Bones to

the new anthology by
Michael Haberfelner


Out now from




On the same day
a Burglar wants to kill you
and your Ex wants
to make up ...
... and for the life of it,
you can't decide


A Killer Conversation

produced by and starring
Melanie Denholme
directed by
David V.G. Davies
written by
Michael Haberfelner
Ryan Hunter and
Rudy Barrow

out now on DVD